OUR PREVIOUS work.
Launched in 2024. Already operating across 7 markets in the NFL and MLB. Here’s everything we’ve built.
jeremy Kelley’S WNY Football Camp
June 6 & 7 2025 | West Seneca Sr. Hs Buffalo, NY
Buffalo native, Jeremy Kelley brought the pros back home! Pro, college, and youth coaches led the most elite youth football experience in Western New York. This co-ed camp offered it all, from nuanced position training to flag football skills & drills. This camp welcomed appearances from coaches like, Thurman Thomas, Thomas Davis Sr., Dan Gronkowski & more! With over 250 campers between two full days of football, this camp provided on and off the field life skills for all.
Created on a mission to provide young athletes from Western NY access to those who achieved at the highest level, the camp provides a tangible vision and helps instill self-belief as student athletes embark on their individual athletic journeys. Jeremy reinforces that they too can achieve great feats and attain their dreams athletically.
Micah Hyde Charity Golf Classic
July 11th 2025 | Finkbine Golf COurse, Iowa City
Far from your average outing. The event brought together 40 Hawkeye Football stars, both current players and legendary alumni, to compete alongside fellow foursomes in pursuit of a podium finish. Together, we proudly reached our fundraising goal of $50,000 to benefit the Stead Family Children’s Hospital.
College football fans everywhere know “The Wave” as one of the most heartfelt traditions in sports, symbolizing support for the young patients watching from the hospital windows. But behind that tradition are families facing enormous challenges—sky-high medical, travel, and lodging expenses. We're proud to have stepped in to ease some of that burden.
Proceeds from the inaugural event supported Hyde’s Imagine for Youth Foundation, staying in Iowa City to directly assist families of children receiving care at the hospital. This is where we made a difference, and where we’ll continue to do so.
Drives & Vibes with A&A All the Way
December 1st 2025 | Topgolf woodbury, MN
As children of two U.S. Army sergeants, twin brothers and pro football players Aaron Jones and Alvin Jones Jr. were familiar with change. The constant in their lives was their family’s commitment to giving back
Inspired by a commitment to uplift the community he now calls home, A&A is proud to present Drives & Vibes, a one-of-a-kind event showcasing Aaron’s My Cause My Cleats while spotlighting the powerful causes behind them. This interactive evening will bring together local stars, fan favorites, and community leaders for a high-energy celebration featuring golf, incredible food and drinks, live music, and nonstop entertainment; while raising awareness and critical support for the A&A All the Way Foundation, which is dedicated to empowering the next generation by inspiring, educating, and fostering unity and diversity across communities nationwide.
Justin Time for the holidays
December 21st 2025 | New Orleans, LA
An annual community initiative, The Just-In-Time for the Holidays Gift Drive, hosted by the JReid InDeed Foundation, is dedicated to bringing joy to children and families during the holiday season. The event invited supporters to donate new toys, gifts, and essential items, helping ensure that those in need experience warmth, generosity, and celebration. By partnering with the foundation, participants played a meaningful role in uplifting the community and making the holidays brighter for everyone.
For the first year, Just-In-Time was excited to expand their impact to New Orleans, partnering with Thrive 9th Ward.
Her x Sports - MLB Wellness experience
March 11th 2026 | Scottsdale, AZ
At the Founders event, hosted on a luxury desert compound, we hosted over 30+ MLB wives and girlfriends for a wellness experience. We began the morning with an energizing yoga flow, then moved onto brunch before a relaxing morning of gifting and activations from local Scottsdale groups.
We are excited to grow the cross-league platform built exclusively for pro athlete wives and girlfriends across the NFL, MLB, and NBA. We will create elevated experiences, real connection, and genuine community.
Super Bowl LX Athlete Appearances
February 2026 | North Star Mohican Casino Resort, Wisconsin
We coordinated Super Bowl Watch Party appearances featuring Packers legends and Pro Football Hall of Famer LeRoy Butler alongside Santana Dotson — bringing the excitement of Super Bowl week directly to Wisconsin fans at North Star Mohican Casino Resort.