After receiving her Business Administration degree, with a focus on Sports Marketing, from the University of Wisconsin Milwaukee, Abi joined Milwaukee based sports marketing agency, Team Lammi. Beginning as an intern, she climbed to become the Director of Brand Marketing. Abi was a driving force behind Team Lammi’s brand strategy.

In her leadership role, Abi was instrumental in the development and execution of comprehensive marketing initiatives across various platforms, including content creation, social media management, external communications, and event coordination. Notably, she had overseen Inside the Huddle, the #1 Green Bay football TV show, broadcast statewide and in neighboring regions. Abi also led the successful launch of Wisconsin Huddle, the first NIL-focused TV program dedicated to University of Wisconsin Athletics, and Kansas City Huddle, a program covering the Kansas City Chiefs, airing across three states.  

Abi’s collaboration with Carley Sanfilippo set new benchmarks for event management, consistently delivering sold-out events with significant financial success. Together, they have executed a diverse calendar of events nationwide, breaking attendance and revenue records.